SEO guide
SEO basics for small businesses
Search engine optimization helps the people already looking for what you offer find your site. You don’t need to be an expert to make progress.
Start with the right keywords
Think about the words customers actually type into a search box. Focus on specific phrases, like “emergency plumber in Mesa”, rather than broad terms that are hard to rank for.
Make every page count
Give each page a clear title, a helpful description and one main topic. Use headings to organize content, and write for people first.
Speed and security matter
Fast-loading pages and HTTPS are both signals search engines consider. Reliable hosting and an SSL certificate help on both fronts.
Track and adjust
SEO takes time. Watch how your rankings change, keep adding useful content, and improve the pages that are close to the first page of results.